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	<title>Tony McNeight &#187; Packaging Design</title>
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	<link>http://tonymcneight.co.nz</link>
	<description>Bringing GIANT ideas to life</description>
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		<title>Refreshing Fiji water</title>
		<link>http://tonymcneight.co.nz/2015/04/23/refreshing-fiji-water/</link>
		<comments>http://tonymcneight.co.nz/2015/04/23/refreshing-fiji-water/#comments</comments>
		<pubDate>Thu, 23 Apr 2015 01:47:38 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>

		<guid isPermaLink="false">https://redfiredesign.co.nz/?p=1045</guid>
		<description><![CDATA[The team enjoying some fine water from Fiji. Yep we say Bula Vinaka!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bring back Easter!</title>
		<link>http://tonymcneight.co.nz/2015/04/06/bring-back-easter/</link>
		<comments>http://tonymcneight.co.nz/2015/04/06/bring-back-easter/#comments</comments>
		<pubDate>Mon, 06 Apr 2015 20:39:36 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[chococlate packaging]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[chocolate wrapping]]></category>
		<category><![CDATA[dieline]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[packaging design inspiration]]></category>

		<guid isPermaLink="false">http://redfiredesign.co.nz/?p=1024</guid>
		<description><![CDATA[We hope you had a great weekend with family and friends over the Easter break! To keep you in the spirit just a little longer, check out some of our favourite chocolate packaging. Which one is your favourite? Berkeley London Chocolate packaging by Construct Lapp &#38; Fao &#8211; packaging designed by Nils R. Zimmermann San [&#8230;]]]></description>
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		<title>Liquivee</title>
		<link>http://tonymcneight.co.nz/2015/04/01/liquivee/</link>
		<comments>http://tonymcneight.co.nz/2015/04/01/liquivee/#comments</comments>
		<pubDate>Wed, 01 Apr 2015 03:58:49 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[auckland design agency]]></category>
		<category><![CDATA[auckland graphic designer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design blog]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[packaging designer]]></category>
		<category><![CDATA[packaging designer auckland]]></category>

		<guid isPermaLink="false">http://redfiredesign.co.nz/?p=1018</guid>
		<description><![CDATA[We like packaging. So this concept is interesting to us: making vitamins look sleek and sophisticated in a woman&#8217;s handbag.. how do you do this?  Designed by kissmiklos, this is what they had to say about their concept which is now being taken to the next level. A company hired me to create a packaging design [&#8230;]]]></description>
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		<title>Spotlight on: AVOCA Active Manuka Honey</title>
		<link>http://tonymcneight.co.nz/2015/03/26/spotlight-on-avoca-active-manuka-honey/</link>
		<comments>http://tonymcneight.co.nz/2015/03/26/spotlight-on-avoca-active-manuka-honey/#comments</comments>
		<pubDate>Thu, 26 Mar 2015 01:41:33 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[active manuka honey]]></category>
		<category><![CDATA[auckland graphic designer]]></category>
		<category><![CDATA[auckland packaging designer]]></category>
		<category><![CDATA[honey packaging]]></category>
		<category><![CDATA[manuka honey]]></category>
		<category><![CDATA[manuka honey packaging design]]></category>
		<category><![CDATA[packaging design]]></category>

		<guid isPermaLink="false">http://redfiredesign.co.nz/?p=1004</guid>
		<description><![CDATA[We just thought we&#8217;d share the Active Manuka Honey packaging design we did for a kiwi company called AVOCA. Have a look to see! The gold and silver foiling introduces an element of luxe while keeping true to the honeycomb cells and the New Zealand landscape, a prominent feature in all of AVOCA&#8217;s packaging. Let us [&#8230;]]]></description>
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		<title>Special Edition: Savar Skincare Packaging</title>
		<link>http://tonymcneight.co.nz/2015/03/12/special-edition-savar-skincare-packaging/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/special-edition-savar-skincare-packaging/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 03:49:25 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[health and beauty]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[packaging designer]]></category>
		<category><![CDATA[packaging designer auckland]]></category>
		<category><![CDATA[skincare]]></category>
		<category><![CDATA[skincare product]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=924</guid>
		<description><![CDATA[Redfire recently created a special edition packaging for Sávar Skincare. The nourishing body lotion was specially developed for Mothers&#8217; Day. The advanced hand repair and energising body wash have a new limited edition package design. Check out the amazing outcome!]]></description>
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		<title>The power of Packaging Design</title>
		<link>http://tonymcneight.co.nz/2015/03/11/the-power-of-packaging-design/</link>
		<comments>http://tonymcneight.co.nz/2015/03/11/the-power-of-packaging-design/#comments</comments>
		<pubDate>Wed, 11 Mar 2015 21:33:11 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[auckland design agency]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[FMCG packaging]]></category>
		<category><![CDATA[FMCG packaging designer]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[packaging designer]]></category>
		<category><![CDATA[packaging designer auckland]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=834</guid>
		<description><![CDATA[Packaging on a shelf has less than three seconds to grab the attention of a consumer. Given the clutter of comparative products and endless options, those three seconds are exceedingly important when you consider that more than 80% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average [&#8230;]]]></description>
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		<title>Sustainable Packaging through Design</title>
		<link>http://tonymcneight.co.nz/2015/03/11/sustainable-packaging-through-design/</link>
		<comments>http://tonymcneight.co.nz/2015/03/11/sustainable-packaging-through-design/#comments</comments>
		<pubDate>Wed, 11 Mar 2015 21:18:41 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[auckland design agency]]></category>
		<category><![CDATA[auckland packaging design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[FMCG designer]]></category>
		<category><![CDATA[FMCG packaging]]></category>
		<category><![CDATA[graphic designer]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging designer]]></category>
		<category><![CDATA[packaging designer auckland]]></category>
		<category><![CDATA[sustainable design]]></category>
		<category><![CDATA[sustainable packaging]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=827</guid>
		<description><![CDATA[It’s not about waving magic wands but being knowledgeable about choices and substrates available to be more sustainable when designing sustainable packaging. The packaging industry has been vilified over the years, not least on the subject of plastic bags. Yet brands have always been looking for ways to reduce materials and maximise packaging for both environmental [&#8230;]]]></description>
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		<title>Eight golden rules for Packaging Design</title>
		<link>http://tonymcneight.co.nz/2015/03/11/eight-golden-rules-for-packaging-design/</link>
		<comments>http://tonymcneight.co.nz/2015/03/11/eight-golden-rules-for-packaging-design/#comments</comments>
		<pubDate>Wed, 11 Mar 2015 20:13:44 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[FMCG design]]></category>
		<category><![CDATA[FMCG designer auckland]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging designer]]></category>
		<category><![CDATA[packaging designer auckland]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=818</guid>
		<description><![CDATA[Whether you are looking at new packaging design or refreshing and updating packaging, here are eight golden rules we take into consideration. Understand your market. We conduct a thorough packaging audit of all competitors in your market before we start, and make sure we understand their respective positioning and attributes. Trends. We look at what [&#8230;]]]></description>
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		<title>Designing Packaging Graphics</title>
		<link>http://tonymcneight.co.nz/2015/03/11/designing-packaging-graphics/</link>
		<comments>http://tonymcneight.co.nz/2015/03/11/designing-packaging-graphics/#comments</comments>
		<pubDate>Wed, 11 Mar 2015 19:40:30 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[FMCG design]]></category>
		<category><![CDATA[FMCG designer auckland]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[packaging designer]]></category>
		<category><![CDATA[packaging designer auckland]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=809</guid>
		<description><![CDATA[With packaging, designers have two key tools to grab the consumers’ attention, graphics and structure. Packaging graphics must do more than simply look pretty. They must work to cut through the clutter and white noise that is the crowded retail shelves, and attract a potential buyer. Once they attract a buyer’s attention, packaging doesn’t stop [&#8230;]]]></description>
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