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	<title>Tony McNeight &#187; Branding</title>
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	<link>http://tonymcneight.co.nz</link>
	<description>Bringing GIANT ideas to life</description>
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		<title>VaViking Brand Video</title>
		<link>http://tonymcneight.co.nz/2015/03/12/vaviking-brand-video/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/vaviking-brand-video/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 03:42:30 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
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		<guid isPermaLink="false">http://redfiredesign.co/?p=922</guid>
		<description><![CDATA[VaViking produces world-class infant formula made from Premium New Zealand milk powder. We directed and produced this VaViking brand video for use in cinema in China as well as on website and other online channels. &#160;]]></description>
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		<title>Resene Trade Expo</title>
		<link>http://tonymcneight.co.nz/2015/03/12/resene-trade-expo/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/resene-trade-expo/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 03:18:57 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
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		<category><![CDATA[branding auckland]]></category>
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		<category><![CDATA[Paint]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Trade]]></category>
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=911</guid>
		<description><![CDATA[Check out the PAL stand at the Resene Trade Expo! Clear communication using strong brand colours and aesthetics makes them easily identifiable and memorable. &#160; Redfire created a tee shirt for tradies attending the annual Resene Road Show. Our big idea focused on both Resene and PAL’s role in helping paint NZ for over 50 years [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Market Place – Brand Design, Instore Brand Execution and Website Design</title>
		<link>http://tonymcneight.co.nz/2015/03/12/market-place-brand-design-instore-brand-execution-and-website-design/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/market-place-brand-design-instore-brand-execution-and-website-design/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 03:15:00 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=908</guid>
		<description><![CDATA[What do you think of the recently refreshed Marketplace brand? We used a range of design elements to give the brand personality and vibrance. The MarketPlace brand identity is now crafted, friendly, interactive and fun. The clean design style allows for less visual clutter, clear product differentiation and revives their presence. MarketPlace stocks a wide range [&#8230;]]]></description>
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		<title>Savar Skincare ad features in Luxury &#8216;WORLD&#8217; Magazine</title>
		<link>http://tonymcneight.co.nz/2015/03/12/savar-skincare-ad-features-in-luxury-world-magazine/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/savar-skincare-ad-features-in-luxury-world-magazine/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 03:11:56 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
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		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=905</guid>
		<description><![CDATA[We’re really proud to see sávar featured in World Magazine amongst world-class luxury skincare products. sávar is a luxurious range of premium natural New Zealand skincare, and it’s great to see the brand doing so well. Well done, sávar. Redfire developed the skincare brand from scratch and designed the amazing packaging. &#160;]]></description>
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		<title>Maxlife Batteries Rebrand</title>
		<link>http://tonymcneight.co.nz/2015/03/12/maxlife-batteries-rebrand/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/maxlife-batteries-rebrand/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 02:59:39 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=894</guid>
		<description><![CDATA[We recently re-branded and revamped the packaging design for Maxlife Batteries. We’ve given the brand tons of personality and created a brand mascot ‘Maxitron’ to deliver our brand messaging. Each battery cell marks a small little nugget of interest with a great slogans to make you smile.]]></description>
		<wfw:commentRss>http://tonymcneight.co.nz/2015/03/12/maxlife-batteries-rebrand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Glossary</title>
		<link>http://tonymcneight.co.nz/2015/03/12/brand-glossary/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/brand-glossary/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 01:50:33 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand glossary]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brand words]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design words]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=874</guid>
		<description><![CDATA[A ARTIFACT – A visible representation of an idea; a product or by-product of designing. ATMOSPHERICS – The identity of a brand environment, represented by its architecture, signage, textures, scents, sounds, colours, and employee behaviour. ATTITUDE STUDY – A survey of opinions about a brand, often used as a benchmark before and after making changes [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evolution or Revolution for your brand</title>
		<link>http://tonymcneight.co.nz/2015/03/12/evolution-or-revolution-for-your-brand/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/evolution-or-revolution-for-your-brand/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 01:49:10 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=872</guid>
		<description><![CDATA[An important question when undertaking any reassessment of your brand is whether to go for small, incremental changes as a refresher, or to plump for a major overhaul of your company’s or product’s image. Broadly speaking, evolution is preferable if you are already in a strong position with a solid customer base and you just [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reinvigorating and Refreshing Your Brand</title>
		<link>http://tonymcneight.co.nz/2015/03/12/reinvigorating-and-refreshing-your-brand/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/reinvigorating-and-refreshing-your-brand/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 01:46:08 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
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		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=870</guid>
		<description><![CDATA[Whatever sector you work in, keeping your brand communications fresh is essential. Reassessing your design, language or identity every few years should be seen as an ongoing investment in your company rather than a costly extra. All successful companies revisit their communications periodically, even the world’s most recognisable brands. But reinvigorating your brand doesn’t necessarily [&#8230;]]]></description>
		<wfw:commentRss>http://tonymcneight.co.nz/2015/03/12/reinvigorating-and-refreshing-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand and Product Naming</title>
		<link>http://tonymcneight.co.nz/2015/03/12/brand-and-product-naming/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/brand-and-product-naming/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 01:43:37 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=868</guid>
		<description><![CDATA[Brand names are an important aspect in setting the tone and personality of your brand, as well as being a key element in marketing activity. Along with design and tone of voice, a name can be a means of differentiation and should reflect the overall brand strategy you’ve developed. The key to a great name [&#8230;]]]></description>
		<wfw:commentRss>http://tonymcneight.co.nz/2015/03/12/brand-and-product-naming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Key Ingredients for Good Branding</title>
		<link>http://tonymcneight.co.nz/2015/03/12/key-ingredients-for-good-branding/</link>
		<comments>http://tonymcneight.co.nz/2015/03/12/key-ingredients-for-good-branding/#comments</comments>
		<pubDate>Thu, 12 Mar 2015 01:39:17 +0000</pubDate>
		<dc:creator><![CDATA[Tony McNeight]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[auckland brand agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand strategist auckland]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding auckland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://redfiredesign.co/?p=866</guid>
		<description><![CDATA[If you’re thinking about how to brand or rebrand your business, its products or services, or if you want to assess where your brand stands at present, there are a few key aspects you should consider: The big idea – what lies at the heart of your company? Values – what do you believe in? Vision – where are [&#8230;]]]></description>
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